Unstoppable Domains to apply for ‘.blockchain’ domain registration

Unstoppable Domains and Blockchain.com have partnered to launch and commercialize a “.blockchain” domain name system (DNS)-enabled Web3 domain.

According to the announcement shared with Cointelegraph, the duo teamed up to register the .blockchain Web3 domain with the Internet Corporation for Assigned Names and Numbers (ICANN), the world’s authority on IP addresses and domain names.

“The new partnership will be based on the .blockchain Web3 domain, which will be submitted in time for ICANN’s hotly anticipated six-year registration program next year.”

ICANN will implement new generic top-level domains (gTLDs) by the second quarter of 2026. As a result, Unstoppable Domains and Blockchain.com have a year to prepare for the new domain’s application.

Over the years, Blockchain.com onboarded 40 million verified users, created over 90 million crypto wallets and supported $1.2 trillion in crypto transactions.

Speaking to Cointelegraph, Sandy Carter, the chief operating officer of Unstoppable Domains, shared excitement about how the partnership could further Web3 adoption. She said:

“We’re excited to partner with Blockchain.com to deliver users a low-cost digital identity solution that can enable a user-friendly crypto experience for the masses.”

Lane Kasselman, president of Blockchain.com echoed Carter’s sentiment, saying:

“Our combined efforts underscore our dedication to a user-focused web. We eagerly anticipate our engagement with ICANN to materialize our shared vision.”

Upon ICANN’s approval, users worldwide will be able to register .blockchain domains for the Web2 ecosystem. Unstoppable Domains plans to extend domain registrations to offer specialized domain names for users, brands and companies.

On April 4, the ApeCoin community unanimously approved a proposal to register “.APE” as a new top-level domain (TLD) with ICANN.

A majority (91.68%) of the ApeCoin community voters voted in favor of the proposal, while 8.32% voted against it. According to the proposal, D3 will lead the effort to prepare and submit the application, which is expected to take approximately one year to complete.

Speaking to Cointelegraph, Fred Hsu, co-founder and CEO of D3, said that the DNS domains it offers and intends to register with ICANN are interoperable, i.e., can be used for Web1 (email/web), Web2 (apps/social) and Web3.