Holly, 42, built up a good relationship with BBC bosses while presenting ice challenge show Freeze the Fear with Wim Hof last year.
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And their new bid to lure her came amid revelations that an external investigation would probe safeguarding at ITV in the wake of Phillip’s affair with a younger colleague.
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Phillip agreed to quit This Morning last month as a rift between him and Holly deepened.
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Holly and TV executive husband Dan Baldwin have also become close to Kalpna Patel-Knight, who was given a new BBC role of head of entertainment commissioning last year.
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Holly is expected back on the sofa at This Morning tomorrow, alongside Josie Gibson
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On Friday’s show, host Alison Hammond welled up as she spoke about Phillip’s first interview and referred to the This Morning “family”.