TikTok Tests 30-Minute Videos, Competing Head-On with YouTube

By Aunomay Jan 27, 2024

TikTok challenges YouTube

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[{"selector":"#anim-a358945a-53bd-4d73-ad29-ced5414e2816","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7973f392-c76d-407b-9cc2-4e74eeb7172b","keyframes":{"transform":["translate3d(0px, 314.18804%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4d9f7885-e956-4da3-8c14-460bba6f1445","keyframes":{"transform":["translate3d(-957.89479%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-671b8468-26e1-4900-81da-38028a3fe520","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5ca78b24-39d4-4242-9560-059df1659f61","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Arrow Users spot TikTok's extended video option in iOS beta, signaling potential competition with YouTube.

[{"selector":"#anim-7dd54d5f-3dbf-41db-b963-83351bd47241","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7551af0b-f8d3-445d-b3af-5a060bf6bf7b","keyframes":{"transform":["translate3d(0px, 314.18804%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d5d16391-b1ad-44bb-9bb4-6ac5b72bad1d","keyframes":{"transform":["translate3d(-957.89479%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-35928179-2597-4320-8c97-341a8da20ff7","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cbd49b4d-9695-4210-8c54-6518b5cb09a3","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Arrow TikTok expands time limits, testing 30-minute uploads, posing a direct challenge to YouTube's dominance.

Competition heats up

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[{"selector":"#anim-a0fb63d8-4147-4525-9484-ea00d3540531","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-377a04f5-7dde-421b-98af-59c07d4619fa","keyframes":{"transform":["translate3d(0px, 255.27788%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b357b118-ef07-4955-8dd4-d076aa236f0d","keyframes":{"transform":["translate3d(-957.89479%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-342e3c91-3957-4813-a728-f0ca880e02ed","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-61ed38f6-be4f-4811-83bc-19fd1207c8cf","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Arrow TikTok's evolving video length options from 15 seconds to 30 minutes pose a challenge to YouTube.

[{"selector":"#anim-784bfdec-db85-4424-9063-d11295633fe9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8e73b390-545a-49ee-93c4-e19dc91d3486","keyframes":{"transform":["translate3d(0px, 255.27788%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-254f5708-2d2b-4b1f-98fc-fd6720f0533d","keyframes":{"transform":["translate3d(-957.89479%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ad574373-605c-4419-8fda-11e0ab4cce0b","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b1db27cc-ae96-41e0-bf3e-ffea8992c75b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Arrow YouTube faces TikTok's longer videos as it experiments with time limits, expanding content possibilities.

[{"selector":"#anim-f2aac31b-dea1-42bc-aaad-1d5b6382c7bb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-62674a8b-6865-4362-9e8e-b1a7c69b6651","keyframes":{"transform":["translate3d(0px, 340.37033%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-45f55aeb-67bc-4079-a589-86254318476e","keyframes":{"transform":["translate3d(-957.89479%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-05feb8ef-fedd-477a-9dc2-62968386fab8","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-30b6ee25-e5aa-4a59-9477-154a6340974c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Arrow TikTok's extended video feature seen in UK beta tests, marking a shift towards YouTube's territory.

TikTok's business strategy

[{"selector":"#anim-2c3d5a6c-b812-403e-88a0-514fbdb03714","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aef84008-fd36-4698-bb5c-d519f2b543cc","keyframes":{"transform":["translate3d(0px, 164.35181%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4df567c9-8965-4ff7-af2b-ffde6a5c9fae","keyframes":{"transform":["translate3d(-957.89479%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c92f78ed-0fc2-4e9e-83ec-e3388e09e155","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1b581321-98d3-43d9-8bfb-5a8544aa648e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Arrow Longer videos may enhance monetization and revenue-sharing potential.

Challenges for TikTok

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Elon Musk's X in the mix

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Stories

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